top of page


How Newsletters Build Client Trust and Engagement for Law Firms
In today’s competitive digital landscape, law firms face unique challenges in standing out and maintaining meaningful client...
Brad Swezey
Nov 25, 2024


Top Legal Marketing Trends to Watch in 2025
The legal marketing landscape constantly evolves, and staying ahead of the curve is critical to staying competitive. As we head into...
Brad Swezey
Nov 5, 2024

Boost Your Law Firm's Online Presence with Video Marketing
Let's face it, people aren't reading as much these days. Most of the time they are staring at their phones when they aren't watching...
Brad Swezey
Jul 17, 2024

Importance of Client Testimonials and How to Showcase Them
The Importance of Client Testimonials and How to Showcase Them
Brad Swezey
Jun 25, 2024


Crackdown on Fake Online Reviews: A Step Towards Trustworthiness
In 2024, there has been a significant push to combat fake online reviews and recent news has revealed the growing seriousness.
Brad Swezey
Jun 3, 2024


5 Benefits to Law Firms Sponsoring Community Events
Learn why sponsoring a live community event provides a great opportunity to boost your law firm's presence and connect with your audience.
Brad Swezey
Apr 24, 2024


Collaborative Growth: Amplify Reach Through Strategic Partnerships
Collaborating with other attorneys can be the key to unlocking growth opportunities, attracting more clients, and building your reputation.
Brad Swezey
Mar 21, 2024


Maximizing Client Referrals for Small Law Firms: A Strategic Approach
Referral partners can help solo practitioners with small staff maximize their client referrals.
Brad Swezey
Feb 14, 2024


NY Court Reverses Rule Banning Law Firms from Using Trade Names
The administrative board for the New York Unified Court System has lifted an old ban that prevented law firms from advertising based on ...
John Zaher
Jun 25, 2020


Part II: Choosing a Webinar Platform
Part 2 of a 3 part series Choosing a webinar platform can be challenging. At the Public Relations and Marketing Group, we are here to...
John Zaher
Apr 9, 2020


Part I: Why Host a Webinar? 4 Benefits to Consider
Part 1 of a 3 part series Webinars make connecting with your audience easier. Presenters can use video, audio and screen sharing to...
John Zaher
Apr 7, 2020


Why You Should Hire an Outside Marketing Company
Marketing is easy to neglect in a busy law firm, especially when your attorneys are up to their ears in work. However, establishing a...
John Zaher
Mar 15, 2018


Email Marketing Practices for Lawyers
There are a lot of online articles discussing the best plan of action for an email marketing campaign, but some marketing channels may...
John Zaher
Oct 9, 2017


Facebook Advertising for Law Firms and Solo Practitioners
As of the third quarter of 2016, Facebook boasts 1.49 billion monthly active users and, during this time, 1.18 billion active users...
John Zaher
Dec 27, 2016


Start Planning Your Holiday Marketing
The fourth financial quarter and the holiday season are approaching. How can your firm capitalize on the holiday rush? Start planning...
John Zaher
Oct 15, 2014


Is Direct Mail or Email Marketing Better for Attorneys?
Recently, the popularity of Internet-based advertising has increased dramatically among lawyers. One of the most widely used methods of...
John Zaher
Apr 9, 2014


Strategies for Sticking to Your 2014 Law Firm Marketing Resolutions
The New Year is upon us and many firms are making resolutions for 2014. Including a marketing resolution for your law firm can help it ...
John Zaher
Jan 10, 2014


10 Things Your Website Needs to be Successful
The internet is now the main way for law firms to gain exposure. It’s an easy and fast way to get found, communicate with clients, and...
John Zaher
Dec 1, 2013

Why Your Law Firm Needs An E-Newsletter
A strong e-newsletter is an essential component of any successful business’ marketing strategy. No matter what field of law you belong...
John Zaher
Nov 2, 2013

Attorney Marketing and the Web
More attorneys are using advertising to expand their practice in the face of increased competition in the legal profession. Additionally,...
John Zaher
Feb 1, 2013
bottom of page